GoodMvmt
Impact Lifestyle Brand
GoodMvmt is an impact-driven lifestyle brand I co-founded and serve as the Chief Creative Officer for. Projects ranged from brand strategy, to naming, to logo/brand development, to Shopify web design, to designing our assortment of Gen-Z facing apparel, to lifestyle photography direction, and more.
Brand Strategy/Design, Apparel Design, Shopify Website Design, Photography Direction
Apparel Design
Apparel design geared toward a Gen Z / Collegiate demographic, with themes around nature, sustainability, and creativity. Each purchase of apparel gives back 25% to a cause of your choosing.
Brand Development
Brand development/strategy, from naming of brand, logo creation, to creating a system to scale brand and apparel designs across collegiate market (GoodBruin (UCLA), GoodTrojan (USC), GoodSlug (UCSC), GoodBear (UC Berkeley), etc.
Logo Design
The "Peace Smiley" logo mark developed represents a crossover of GoodMvmt's 3 core values. The peace sign representing harmony, the smiley representing equality, the smiley representing wellness, and the tree representing earth.
Wordmark
Logomark
Lifestyle Photos
Social Media Reels
